Sunday, April 5, 2009

Launch Details and First Email

This launch is shaping up to be out of this world; extremely excited to have you on board.

You all should have the packet I sent out with the official launch plan and details of the affiliate contest. If you need that info, shoot me an email at joel_marion [at] hotmail.com and I'll be happy to shoot it over to you again.

You can view the sales page at http://www.CheatYourWaythin.com/preview/

Your affiliate link is http://xxxx.jmfitness.hop.clickbank.net/ where XXXX is your clickbank ID.

As a quick recap, the prelaunch starts on Monday April 13th and I have a ton of amazing Jeff Walker/Frank Kern tricks lined up to send your conversions through the roof on April 28th.

Make no mistake, having your readers go through this prelaunch sequence will literally quadruple your conversions beyond sending to a static sales letter, I promise you that.

Here's what to do on Monday, April 13th:

When you send out your regular newsletter on Monday the 13th (if you don't already have a newsletter slated for the 13th, plan to send one out), include this short text in the P.S.:

P.S. My good friend and fellow author Joel Marion just got done recording some REALLY eye opening videos on the pitfalls of dieting and how you can actually use your favorite foods to lose fat *faster*. I'll be sending you a direct link to check out these powerful videos tomorrow, so make sure to keep a close eye out on your email. Believe me when I say you're definitely NOT going to want to miss these!

Have the below broadcast scheduled to go out on Monday night at midnight (technically 12am on Tuesday the 14th) directing your readers to the pre-launch landing page and videos (the actual pre-launch landing page is being finished up now; I'll shoot it over to you in a couple days).

Your readers will be cookied as soon as they hit the page on the 14th, so as soon as we go live on the 28th, you're high-converting commissions start rolling in.

Feel free to use verbatim or as a template.

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START EMAIL
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Subject: [[firstname]], a "New Era" of dieting is here

[[firstname]],

If you've ever hit a diet plateau, if you've ever struggled to see the number on the scale change, or if you've ever felt guilty after eating something you "shouldn't have" while dieting, then you NEED to go check out the videos my good friend and "diet guru" Joel Marion just created for you – and best of all, they're totally freee.

You see, for the last six years Joel has been teaching people how to strategically "cheat" on their diet (with their favorite foods) to literally TRIPLE progress beyond what is possible with "restrictive" dieting.

I'm talking pancakes, pizza, ice cream, burgers – you name it. Believe it or not, you can actually use *these* foods to lose fat FASTER.

Crazy, I know, but it's true.

And what's more, as you'll see in the videos, there's enough science to back it up ten times over.

You gotta check these out:

==> http://xxxx.jmfitness.hop.clickbank.net/ (powerful stuff)

But even beyond the science, the sheer number of people who have already benefited from Joel's methods is pretty unreal – literally thousands of people all over the world to date, and you'll see just a handful of the before and after pictures as soon as you hit the page.

==> http://xxxx.jmfitness.hop.clickbank.net/

Joel's even going to give you access to two full blown case studies (over 40 minutes of content) detailing the experiences of two of his biggest "cheaters", one of which lost 30 lbs DURING the holidays while never having to turn down a holiday meal, party, or dessert!

[[firstname]], I really believe that with this information we're getting ready to experience a new era in the realm of dieting – one with more freedom, less frustration, and ultimately much faster results.

Does that sound like something you might be interested in being part of?

If so, get on over to the site and check out these videos today (I'm honestly not sure how long it will be before the page comes down).

==> http://xxxx.jmfitness.hop.clickbank.net/

To your success,

[[Your Name]]

P.S. Oh, one more REALLY cool thing. At the end of the month, Joel will be releasing his complete "Cheat Your Way Thin" system (including audios, videos, manuals, checklists, workbooks, and more) in which he'll unveil the entire step-by-step proven "cheating" system that he uses to achieve unheard of success rates with his clients.

The really cool thing beyond that? When you sign up for the freee videos today, you'll also make yourself eligible for the 3-day "less-than-half-price" invitation only pre-sale that's going down at the end of the month. In other words, if you want it, you'll have the opportunity to get the entire system for less than half of what everyone else will pay.

For now, though, the f.ree videos are where it's at. Again, you can check them out at:

==> http://xxxx.jmfitness.hop.clickbank.net/

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END EMAIL
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Also, while mostly all of you have my print book, I'll be sending over the new program manual for you to take a look at in the next couple of days as well.

If you need anything from me, don't hesitate to contact me.

April 13th here we come!

To OUR success,

Joel

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